"Marketing doesn't have to be hard."
But it can be confusing
It's not always the metrics that fail, but rather the execution. As the adage goes, "know your audience inside and out". But how? What sort of information do I really need?
Learning your customers demographics and interests are only one part of it. You need to dig deeper.
It's time consuming, expensive, and it may be just too small of a sample to get an accurate picture of who they ar
This may answer the problem people are facing, but not who needs it.
AI & Automation
Applying it to your business, and life
I'm a firm believer that AI and automation can enhance the way you work and live. However, with a caveat, have reasonable expectations, and there is always a better way. That being said, have a goal and establish limitations.